Guests had a chance to do just that at Samsung’s NBA House during the 2016 Rio Olympics. As trailblazers in the experiential marketing sector, Wasserman Media Group knew the Olympics deserved a VR activation that would turn heads — both inside VR headsets and out. With only a few weeks before the Olympics, Wasserman called on Two Bit Circus to shoot innovative VR content and marry it with next level vibrational feedback. The result? Tens of thousands of NBA fans feeling what its like to be an NBA rookie in their first big game.