Rio Olympics 2016

Ever hit a buzzer beater with the roar of a crowd in your ears?


Guests had a chance to do just that at Samsung’s NBA House during the 2016 Rio Olympics. As trailblazers in the experiential marketing sector, Wasserman Media Group knew the Olympics deserved a VR activation that would turn heads — both inside VR headsets and out. With only a few weeks before the Olympics, Wasserman called on Two Bit Circus to shoot innovative VR content and marry it with next level vibrational feedback. The result? Tens of thousands of NBA fans feeling what its like to be an NBA rookie in their first big game.  

  • Date: August 2016
  • Client: Wasserman Media Group
  • Our Role: VR Production Company and Haptic Build
  • Key Capabilities: Custom haptic hardware, VR production, software creation, event throughput

 The Solution

To put fans on the court, Two Bit Circus pushed the limits of their VR production capabilities and hardware fabrication to make a series of sleek, flashy haptic platforms and unique VR experience in an unprecedented and intimate first person perspective.

Using our expertise in rapid prototyping, we iterated through twelve VR camera arrays in three days to create a custom helmet camera solution that truly put the VR viewer in an unimaginable first person perspective. We rebuilt many of the camera components from the ground up to achieve a darker, dream-like aesthetic that would normally be impossible to capture without months of post-production. In the end, the VR experience looked mesmerizing without any CGI and featured haptic feedback floors that reacted to visuals from the VR experience ranging from heartbeats to dribbling.

Our ongoing collaborations with Wasserman allowed us to once more create a visual spectacle both inside and out of the VR headsets. The crown jewel of Samsung’s NBA House, our Rio Olympics experience created an opportunity for NBA fans to become the hero they’ve always cheered for.