Ideas Discovered

By January 16, 2014 No Comments
What do you do when you have a really good idea?
Well, you want to share that good idea quickly and with as many people as possible. You want that idea to evolve, to grow legs, to acquire a personality, and most importantly — to succeed. The fastest way to do this is by leveraging a large crowd, and so crowdsourcing and crowdfunding initiatives have exploded in popularity as the “people’s choice” for idea sharing.These popular platforms connect people all over the world using technology and social media models that evolve ideas quicker, easier, and with a zillion possibilities for execution. When we launched our STEAM Carnival Kickstarter campaign we definitely leveraged crowdfunding power. We were able to speak directly to our future customers and ask for their help to prove our crazy concept and help launch a sustainable carnival of the future. To spread the love we also help fund other Kickstarter and Indiegogo campaigns that support great ideas, like the recent Brookledge Kickstarter to restore an LA theater focused on magic. What an awesome idea!We also believe that half the value of crowdfunding is in helping to vet the idea itself. Often, you don’t know if an idea is good until you start sharing it with other people. Better to share early and learn that the idea is not going to make it then spend two years building something only to find out no one wants it. Crowdfunding accelerates this process. And it kind of defies the traditional thinking that ideas are sacred and so you can’t share them for fear someone will take them. No one is going to take your terrible idea.
So here are a couple crowdfunding tips to keep in mind:

#1 Having a pre-lauch strategy is critical. A great process to launch your idea will make it that much more likely to succeed.

#2 You know you’ll need a crowd, so start gathering them in the pre-launch phase. People need to be able to find you, and more importantly hear you, if they’re going to then support you.

#3 Funding is critical. Even the best ideas can die due to lack of funds and resources.

#4 Keep ‘em coming back for more. Or in other words, become sustainable. Create something that continues to be interesting and relevant so that your crowd becomes a living, breathing entity unto itself and attracts new ambassadors every moment.

We believe crowds are a massive part of any successful idea, and are happy to be part of the upcoming DiscoverMe Conference happening here in Los Angeles from January 29th-31st. DiscoverMe is a gathering of peers; today’s most influential leaders in technology, finance, and media, to help emerging ideas get found, funded, and followed. Our own Brent Bushnell will be speaking about the start-up life and offering advice to those up and comers whose ideas are on the verge of greatness.

To learn more about the conference or request a ticket visit DiscoverMe